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Visualising competitive market intelligence – some early output from REPAMATron
As I mentioned in a previous post I’m in the process of automating REPAMA – our competitive marketing intelligence methodology. It’s quite a task and I’ve not been able to focus as much time on the...
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Taking an automated look at marketing the Enterprise Service Bus (ESB)
As you’ll have read elsewhere in these pages I’ve decided to test REPAMATron – my automated marketing analysis software, by pointing it at the way ESB vendors take their products to market. As I’ve...
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What is the Most Popular Adjective Used to Describe an Enterprise Service Bus...
The answer is…well at the moment I don’t know but I know a way of finding out. One of the by-products of the REPAMATron system I’m building to automatically infer a high-tech vendor’s marketing...
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The Goodall Technology Reading Ease Index – How Complex is Your Marketing Copy?
I’ve often wondered what sort of ego people must have in order to name a discovery or invention after themselves. Well it appears I’ve got one of those egos myself as I’m about to introduce something...
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Talend and FuseSource Fight for the Title of “Geek of Geeks”– Who has the...
I promised that I would share some real-world examples of how high-tech vendors’ marketing copy scores in my Arcanicity Index. So first up is some text from the respective web sites of Talend and...
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First output from REPAMATron – WSO2 versus FuseSource versus Talend versus...
If you’ve been following this blog you’ll know that I analyse the marketing tactics and strategies of high-tech vendors – mainly in the infrastructure software space. It’s… …an emotional day for me as...
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Part 2 – First output from REPAMATron – WSO2 versus FuseSource versus Talend...
In the previous post I shared some of the early results from REPAMATron – the technology I’ve developed that automates the process of gathering competitive marketing intelligence. The previous post...
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The marketing strategies of open source versus closed source ESBs
I’m continuing my series of blog entries where I am sharing some early results from REPAMATron – my automated competitive marketing intelligence gathering tool. In this entry I’m looking at the...
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